NIA Partners with NIBS
The MTL Product Catalog at Insulation.org is the best way to reach a large audience of insulation end users. Soon that audience will be increasing in size, thanks to a new program with the National Institute of Building Sciences (NIBS). Recently, NIBS formed the National Mechanical Insulation Committee (NMIC) for Building and Industrial Applications. This group's objective is to bring together governmental agencies, private industry, and other organizations that are concerned with the design, installation, and maintenance of mechanical insulation.

The NMIC will be a central gathering house for information and data on codes, standards, industry guides, published practices, test methods, and educational programs related to mechanical insulation in building and industrial applications. Once it gathers, verifies, and organizes that information, it will all go online as the Mechanical Insulation Design Guide (MIDG), a part of NIBS' larger Whole Building Design Guide (WBDG). Every day people are trying to determine their insulation needs, and now there is a website that gives them the answers. The WBDG and the MTL Product Catalog offer the only online resource that takes users through a step-by-step process to determine exactly what type of insulation will work for their project. If your products aren't listed, your company is missing out! More than 200,000 users a month are turning to this one-of-a-kind site to get their insulation questions answered, and now those users can be directed straight to your MTL listing!

That's right: The National Insulation Association's (NIA's) online MTL Product Catalog will be a key part of the MIDG and will be accessed by an audience of thousands. This is the way to gain exposure for your products. Don't miss this opportunity! With MTL Product Catalog, your latest product information is available immediately, around the clock, and you can update it whenever you want, as many times as you want. Plus, you can upload as many PDFs as you like.

More About the MIDG
The MIDG will be a decision tree that allows users to walk through the process of deciding on insulation materials, step by step. As it is conceptualized right now, users will simply click on one or more of the insulation materials listed in the guide. They will then be directed to the MTL Product Catalog, where they can further research the technical literature submitted by individual manufacturers. The searchable database makes it easy for specifiers, distributors, engineers, and other end users to find your products. So not only will your product information be on Insulation.org, the website thousands turn to each day as their insulation resource, but it will also be linked to the new MIDG section of NIBS' WBDG (which is quickly becoming the primary online information source for building-design professionals).

Expanded Audience
The MTL Product Catalog will also be available as a CD, and it will come with FREE copies of both the Insulation Materials Specification Guide and the Insulation Science Glossary. This package will be made available to the following groups:

  • The Association of Energy Engineers (AEE)
  • Association for Facilities Engineers (AFE)
  • The American Institute of Architects (AIA)
  • The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE)
  • American Society of Mechanical Engineers (ASME)
  • The Construction Specifications Institute (CSI)
  • Central States Insulation Association (CSIA)
  • Eastern States Insulation Contractors Association (ESICA)
  • Metal Building Laminators (MBL)
  • Mechanical Contractors Association of America (MCAA)
  • Midwest Insulation Contractors Association (MICA)
  • Plumbing-Heating-Cooling Contractors (PHCC)
  • Southeastern Insulation Contractors Association (SEICA)
  • Sheet Metal and Air Conditioning Contractors' National Assn. (SMACNA)
  • Southwest Insulation Contractors Association (SWICA)
  • Thermal Insulation Association of Canada (TIAC)
  • Western Insulation Contractors Association (WICA)

Attendees at the NIA's Training Classes
The Insulation Outlook audience of more than 10,000 key decision makers in the following industries and positions:

  • Mechanical engineers
  • Plant managers
  • Plant owners
  • Insulation fabricators
  • Specifying engineers
  • Mechanical contractors
  • Energy/environmental engineers
  • Facility/maintenance engineers
  • Insulation contractors
  • Chemical
  • Gas processing
  • Petrochemical
  • Pulp and paper
  • Utilities
  • Food processing
  • Marine
  • Petroleum
  • Power

Plus, there will be a bonus distribution at major trade shows around the country this year!

Getting Started
Provide your product information at the online library of technical literature for the insulation industry, Insulation.org/mtl, and start reaching the website's large audience plus that of www.nibs.org. First-time users can sign up today and get the first 3 months FREE!* Don't miss out on this quick and easy way to expand your business and improve your company's bottom line.

Start your annual subscription at any time: MTL Online is ready when you are. Just go to the MTL Account Management page and add your PDFs in one hassle-free upload. Get more value for your money and expand your visibility worldwide, using the power of the Internet. For more information go to the website or call Brendan Campbell at 571-621-2377. Sign up for MTL Online today, and start connecting with thousands of potential users!

New MTL Product Catalog Pricing
Because the MTL audience is growing, the MTL page brackets have been expanded so that companies can upload more PDFs in each category. You'll also get unlimited material updates FREE — change and update your information as often as you like so that your company's most current technical literature is always available in the MTL Product Catalog.

Check out the new MTL 2007-2008 discounts available to previous 2006-2007 MTL advertisers and 2007 Insulation Outlook advertisers. Not a previous advertiser? We have a special offer for companies new to the MTL Product Catalog, too: Get 3 months FREE!*

Go to Insulation.org for details. New MTL advertisers are eligible for 3 months free when they sign up for a 1-year contract. Customers may have the option to terminate the contract at the end of the 3-month trial period.



To start reaching new prospects today, contact:
Kim Kelemen
Phone: 301-215-6710 x103
Email: kkelemen@townsend-group.com





Current Rates

New Page Brackets Member Non Member After all available discounts
1 to 5 2600 3250 1989
6 to 10 3600 4500 2754
11 to 15 4600 5750 3519
16 to 20 5600 7000 4284
21 to 30 6600 8250 5049
31 to 40 7600 9500 5814
41 to 50 8600 10750 6579
51 to 60 9600 12000 7344